Kaleyra (Tata Communications)
Kaleyra is the CPaaS of Tata Communications, with APIs for SMS, MMS, RCS, WhatsApp, voice, video and email, plus OTP verification, a flow builder and marketing tool plugins.
Overview
Kaleyra is the CPaaS brand of Tata Communications, which now publishes its product pages. Customers use the Kaleyra.io console and APIs to send messages and run campaigns. Tata Communications cites 60Bn+ annual interactions and 99.9% API uptime on its RCS page.
Key features
- SMS APIs with inbound (MO) reports and DLT support for India
- RCS APIs with agent verification and RCS campaigns
- WhatsApp Business API with incoming message webhooks
- Voice APIs, number subscription, video API and SDKs, and email APIs
- Verify for OTPs
- Callback profiles with basic or advanced authentication, encryption and retries
- Flow Builder with IVR and call forwarding
- Plugins for HubSpot, Zoho, Braze, CleverTap, MoEngage, Shopify, Genesys and Zapier
Pricing
Prices are not published. Kaleyra.io accounts are prepaid with credits, and Tata Communications quotes through sales.
How it compares to Linq
Kaleyra has no iMessage. Both offer SMS and RCS. Kaleyra adds WhatsApp, MMS, voice, video and email, while Linq's WhatsApp API is in beta and its API only forwards inbound calls. Linq publishes a flat monthly price from $260 with no per-message fees.
Best for
Large businesses, especially in India and markets Tata Communications serves, that want SMS, RCS, WhatsApp and voice from one carrier-backed platform.
Sources
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