Karix (Tanla Platforms)

Overview

Karix is the enterprise messaging business of Tanla Platforms, one of India's largest A2P messaging companies. It says it has powered India's business messaging for over 25 years and handles 8 billion interactions a month for banks, apps, government services and brands. It lists ISO 27001 on its about page.

Key features

• SMS with direct operator connections, DLT registration and template approval for India
• RCS Business Messaging with verified brand, rich cards, Google Wallet passes and SMS fallback, through one API for RCS and SMS
• WhatsApp Business Platform with AI-powered journeys
• Truecaller business messaging with a verified badge
• Voice campaigns in Indian regional languages, missed-call services and SIP
• Email, a campaign manager and a no-code conversation builder
• Wisely ATP, which detects SMS phishing

Pricing

Prices are not published. Karix asks enterprises to speak with its sales team.

How it compares to Linq

Karix has no iMessage. Both offer SMS and RCS with SMS fallback. Karix adds WhatsApp, Truecaller, voice campaigns and email for the Indian market, while Linq's WhatsApp API is in beta. Linq publishes a flat monthly price from $260 with no per-message fees.

Best for

Large enterprises in India that need high-volume OTPs, alerts and RCS or WhatsApp campaigns with DLT compliance.

Sources

• karix.com/products/rcs
• karix.com/products/sms
• karix.com/products/voice
• karix.com/products/truecaller
• karix.com/products/wisely-atp
• karix.com/products/ai-powered-cx
• karix.com/about-us