8x8 CPaaS

Overview

8x8 CPaaS is the communications API business of 8x8, managed through the 8x8 Connect portal. It covers SMS, messaging apps, voice, video and verification APIs, plus Converse, an omnichannel inbox for WhatsApp, email and Facebook Messenger.

Key features

• SMS API for single and batch sends, with delivery receipts posted to a webhook and sender ID registration
• Messaging Apps API for WhatsApp, RCS, Viber Business Messages, LINE and Zalo, with fallback sequences across channels
• Voice messaging with text-to-speech, IVR, number masking, WhatsApp Business Calling and mobile voice SDKs
• 2FA and OTP verification over SMS, voice and WhatsApp, plus number lookup
• Video interaction with screen sharing and co-browsing
• Integrations with Braze, CleverTap, Adobe Campaign and Cognigy

Pricing

Pay as you go with no contract, starting with 100 free messages on 8x8 Connect. A subscription plan has a US$500 monthly minimum, and enterprise pricing is custom. Per-country SMS rates are shown inside 8x8 Connect.

How it compares to Linq

8x8 CPaaS has no iMessage; it reaches phones through SMS, RCS and chat apps such as WhatsApp. Linq sends iMessage from real phone numbers with RCS and SMS fallback, for a flat fee from $260 a month with no per-message fees, while 8x8 bills per message. 8x8 offers voice APIs such as IVR and voice messaging, while Linq's API docs say its API does not place or answer calls.

Best for

Businesses sending high-volume SMS, WhatsApp and verification messages that also want voice and video APIs from one provider.

Sources

• cpaas.8x8.com/en
• cpaas.8x8.com/en/pricing/sms-pricing
• developer.8x8.com/connect
• developer.8x8.com/connect/docs/8x8-cpaas-products
• developer.8x8.com/llms.txt