Cellcast

Overview

Cellcast is an Australian-owned SMS and MMS platform based in Melbourne. It offers an SMS API gateway, email to SMS, two-way messaging and a shared inbox, and its Cellcast Infinity plans add reviews, marketing tools and AI agents.

Key features

• REST API to send SMS and MMS and receive replies and inbound messages, plus SMPP
• Two-way messaging from a free shared number, your own mobile number, a dedicated number or a business name
• Bulk and scheduled campaigns, list management, templates and delivery reports
• Unified inbox for SMS, MMS and social messaging, with live chat on paid plans
• AI lead, sales, booking, support and reputation agents on the Advanced plan
• Integrations, including Zapier

Pricing

Pay as you go in Australian dollars, with credits that never expire: from about A$0.047 per SMS on the smallest bundle down to A$0.028 at volume, and MMS from A$0.18 to A$0.34. Replies are free. Infinity plans cost A$87, A$159 or A$587 a month with 500, 2,000 or 4,000 SMS credits. Dedicated numbers are a paid add-on.

How it compares to Linq

Cellcast has no iMessage or RCS, so iPhone users get SMS or MMS. Linq sends iMessage with RCS and SMS fallback from real phone numbers for a flat fee from $260 a month with no per-message fees, while Cellcast bills per message. Both offer an API with inbound messages; Cellcast also sells marketing and review tools.

Best for

Australian businesses that want low-cost bulk and two-way SMS, with an inbox and AI agents for leads and reviews.

Sources

• cellcast.com/au
• cellcast.com/au/pricing-calculator
• infinity.cellcast.com/pricing
• developer.cellcast.com/getting-started/intro.html
• cellcast.com/au/about-us