GMS (Global Message Services)

Overview

GMS (Global Message Services) started as a P2P messaging hub for the CIS region and now has its headquarters in Switzerland. It sells two lines of business: SMS firewalls, traffic management and network APIs for mobile operators, and customer messaging with fraud prevention for enterprises. It says it has 275+ direct operator connections and 700+ enterprise customers.

Key features

• Communication APIs for SMS, Viber, WhatsApp and push notifications through one connection, with fallback between channels
• RCS Business Messaging with verified sender, rich cards and suggested replies
• Two-way SMS and delivery report callbacks
• Email API and an AI chatbot builder
• Network APIs such as Number Verification and SIM Swap for fraud checks
• Cloud or on-premise deployment
• ISO 9001, 27001, 27701 and 22301 certifications

Pricing

Prices are not published. GMS asks enterprises to contact sales for a quote.

How it compares to Linq

GMS has no iMessage. Both offer SMS and RCS. GMS adds Viber, WhatsApp, email and operator network APIs, while Linq's WhatsApp API is in beta. Linq publishes a flat monthly price from $260 with no per-message fees; GMS quotes each deal.

Best for

Enterprises and operators that need A2P messaging across SMS, RCS, Viber and WhatsApp with fraud prevention, in Europe, the CIS and other regions.

Sources

• gms.net
• gms.net/about
• gms.net/enterprise/customer-communication/apis
• gms.net/enterprise/customer-communication/rcs-business-messaging
• developers.gms.net
• developers.gms.net/cpaas
• developers.gms.net/cpaas/communication-channels/sms-messages