Sprinklr

Overview

Sprinklr is an enterprise customer experience platform for service, social and marketing teams. Sprinklr Service, its contact center product, unifies more than 30 voice, social and digital channels with AI agents, routing and an agent console. Its messaging channels include Apple Messages for Business, WhatsApp, SMS, Telegram and live chat.

Key features

• Apple Messages for Business with text, rich links, images, documents, audio, video, typing and delivery indicators, and authentication; location and stickers can only be received
• SMS through accounts from providers such as Twilio, Nexmo and Avaya, added in bulk
• WhatsApp Business, plus social channels such as X, Instagram, Facebook, WeChat and LINE
• Sprinklr AI Agents and Agent Copilot, with bot-to-agent handover
• Omnichannel routing, outbound campaigns and quality management

Pricing

Not published. Sprinklr sells through demos and its sales team.

How it compares to Linq

Sprinklr reaches iPhone users through Apple Messages for Business rather than iMessage from a phone number, and its help center says the customer's name and profile image are not available on that channel. Its SMS runs on a third-party SMS provider account. Linq sends iMessage, RCS and SMS from its own managed phone numbers through one API at a flat fee from $260 a month with no per-message fees.

Best for

Large brands that run social, messaging and voice customer service from one platform.

Sources

• sprinklr.com/products/customer-service
• sprinklr.com/products/customer-service/messaging-channels
• sprinklr.com/products/customer-service/social-media-channels
• sprinklr.com/help/articles/apple-messages-for-business/apple-messages-for-business-capabilities-and-limitations/64525dcef65d86626c825590