ValueFirst

Overview

ValueFirst is an Indian enterprise messaging company and part of Tanla Platforms Limited. It sells messaging APIs and platforms over RCS Business Messaging, SMS, WhatsApp Business, Truecaller Business Messaging, email and voice. It reports more than 3,000 customers, 100 billion interactions in 2023, 900+ direct operator connections and reach in 190 countries.

Key features

• RCS Business Messaging with branding, rich cards, carousels and suggested replies
• Enterprise SMS with OTP, two-way SMS, number provisioning and a compliance engine
• Truecaller Business Messaging, which Truecaller offers in India exclusively through Tanla (ValueFirst)
• WhatsApp Business API and cloud telephony with IVR and outbound calling
• NotifyHub for multi-carrier SMS routing with failover and load balancing
• Infinito journey builder and Surbo chatbots
• Integrations with CleverTap, MoEngage and Salesforce

Pricing

Not published. Plans are quoted through sales.

How it compares to Linq

ValueFirst does not offer iMessage, which is Linq's main channel. Both offer RCS and SMS. ValueFirst adds WhatsApp, Truecaller, email and outbound voice, while Linq's WhatsApp is a separate beta API and its API only forwards inbound calls. Linq lists its prices (Pro from $260 a month, no per-message fees); ValueFirst does not.

Best for

Large brands in India, Southeast Asia and the Middle East sending high volumes of transactional and marketing messages across RCS, SMS and WhatsApp.

Sources

• vfirst.com
• vfirst.com/channels/rcs-business-messaging
• vfirst.com/channels/sms
• vfirst.com/channels/voice
• vfirst.com/channels/truecaller-business-messaging
• vfirst.com/platforms/notifyhub
• vfirst.com/platforms/infinito
• vfirst.com/platforms/conversational-ai
• vfirst.com/resources/about