Interakt
Interakt, from Jio Haptik, is a WhatsApp Business API platform for small and mid-size businesses, with Instagram, AI agents, a CRM and RCS as a fallback channel.
Overview
Interakt is a WhatsApp Business platform made by Jio Haptik Technologies Limited. It gives small and mid-size businesses a shared team inbox, campaigns, chatbots, commerce tools and a sales CRM on WhatsApp and Instagram. RCS is offered for campaigns and as a fallback: when a WhatsApp message fails, Interakt resends it over RCS. It says more than 50,000 businesses use it, in markets from India and Indonesia to Brazil and the UAE.
Key features
- WhatsApp Business API with campaigns, catalogs, payments, forms and click-to-WhatsApp ads
- Basic, rich and conversational RCS messages, plus RCS fallback for failed WhatsApp sends
- Shared inbox for WhatsApp, Instagram and RCS with auto-assignment
- No-code chatbots, WhatsApp AI agents as an add-on, and an AI call receptionist (MyCallGenie)
- Public APIs and webhooks on higher plans, a Shopify integration and mobile apps
Pricing
US prices are billed quarterly: Starter $69, Growth $149 and Advanced $189 a quarter; Enterprise is quoted. WhatsApp template messages cost extra by type and region, and WhatsApp AI agents add $74.99 on Growth and Advanced. RCS bills only delivered messages.
How it compares to Linq
Interakt has no iMessage, and no SMS sending was found; its RCS mainly backs up WhatsApp. Linq's main channels are iMessage, RCS and SMS, with WhatsApp as a separate beta API. Interakt is an app for business teams on quarterly plans, while Linq is a developer API with a flat fee from $260 a month.
Best for
Small and mid-size businesses that sell and support customers on WhatsApp and want RCS as a backup.
Sources
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