The SMS Works

The SMS Works is a UK SMS API that charges only for delivered messages, with reply numbers, OTP, batch sends and webhooks, using direct UK network routes.

Overview

The SMS Works Ltd is a UK company that sells a pay-as-you-go SMS API. Its main difference is billing: credits for texts that fail to deliver are refunded to the account. It says UK messages go over tier one routes direct to UK networks and never over grey routes, and that its platform meets GDPR requirements.

Key features

  • HTTPS API with JSON Web Token authentication and ready-made code samples
  • Single and batch sends, with scheduling for both
  • Delivery status updates pushed to your system as networks report them
  • UK reply numbers, with replies sent to a webhook or by email
  • OTP generation and verification
  • Keywords on the 88440 short code, email to SMS and Zapier

Pricing

Pay as you go with no setup fee, contract or minimum order, and credits do not expire. The pricing page lists UK texts from 3.1 pence plus VAT, with lower rates for over 50,000 texts a month, and international prices listed separately. New accounts get 50 free test credits, and reply numbers have a 7-day free trial.

How it compares to Linq

The SMS Works has no iMessage or RCS; it sends SMS only, while Linq offers iMessage, RCS and SMS. It charges per delivered message, while Linq charges a flat monthly fee from $260 for Pro with no per-message fees.

Best for

UK businesses that send transactional or marketing SMS and want to pay only for texts that arrive.

Sources

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