Unifonic

Unifonic is a Saudi customer engagement platform with SMS, voice, WhatsApp, Apple Messages for Business and Arabic-first AI agents for regulated GCC enterprises.

Overview

Unifonic started in Saudi Arabia in 2006 and sells an AI customer experience platform to enterprises and public-sector bodies in the GCC. It combines SMS and voice with WhatsApp, Apple Messages for Business (listed as Apple Messaging), Messenger, Instagram, web chat, push and email, plus AI agents trained on regional Arabic dialects.

Key features

  • Programmable SMS with branded sender IDs, OTP and bulk campaigns
  • Voice REST API for calls and number masking
  • WhatsApp Business Platform API
  • AI agents for marketing and care with human handover, plus an inbox, campaigns and a journey builder
  • 150+ integrations, including Salesforce, HubSpot and Shopify
  • Local data residency, ISO 27001, 27017, 27018 and 42001, CSA STAR Level 2, and SOC 2 Type I and II

Pricing

Monthly plans, before tax: Connect at $499 (10,000 campaign messages over SMS, voice, email and WhatsApp), Engagement at $999 (20,000 messages, 5,000 chatbot sessions, one agent seat) and Intelligence at a custom price. Extra usage is billed on top.

How it compares to Linq

Unifonic has Apple Messages for Business, where customers reach a business from Apple devices, but not iMessage from phone numbers, which is Linq's main channel. No RCS is listed. Unifonic includes WhatsApp, Messenger and Instagram, while Linq's WhatsApp is a separate beta API. Unifonic plans start at $499 a month with message caps; Linq Pro starts at $260 a month with no per-message fees. Both state SOC 2 Type II.

Best for

Enterprises and government bodies in Saudi Arabia and the GCC that need Arabic AI agents and local data residency.

Sources

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