ASAPP

Overview

ASAPP, founded in 2015, builds AI for large contact centers. GenerativeAgent handles customer conversations on chat and voice, and the ASAPP CXP platform, launched in November 2025, links tools, data and teams. ASAPP Messaging lists Apple Messages for Business as a customer channel, next to WhatsApp Business, voice and web, iOS and Android SDKs.

Key features

• GenerativeAgent AI agents for chat and voice
• Human-in-the-loop agents (HILA) and a Digital Agent Desk
• Apple Messages entry points, dynamic multi-page forms and OAuth customer authentication
• Chat Instead prompts that move callers to chat
• Attribute-based routing and API integration
• Launch and throttling plans set with an engagement manager

Pricing

Not published. ASAPP offers demos, a product tour and an ROI calculator.

How it compares to Linq

Apple Messages for Business is Apple's business chat channel in the Messages app, not iMessage from a phone number: customers chat with a verified brand and usually start the conversation. Linq sends iMessage, RCS and SMS from real phone numbers through an API, for a flat fee from $260 a month. ASAPP sells an enterprise AI agent platform and does not list SMS in its channel docs.

Best for

Large enterprises in telecom, travel, insurance and finance that automate service with AI agents.

Sources

• asapp.com
• asapp.com/company
• docs.asapp.com/agent-desk/integrations.md
• docs.asapp.com/agent-desk/integrations/apple-messages-for-business.md
• docs.asapp.com/agent-desk/integrations/chat-instead.md