Bland vs Linq

Compare Bland and Linq side by side: iMessage features, channels, developer tools, pricing and compliance, checked on each provider's own site.

Bland

Voice AI platform with SMS, RCS and branded iMessage agents
Starting price
Custom (iMessage is Enterprise only); SMS from $29.99/month on the Agent Phone Plan
Free plan
Start plan: free, with credits and an inbound number, for voice

Linq

iMessage, RCS and SMS API with flat monthly pricing
Starting price
$260/month (Pro)
Free plan
Hobby: $0, up to 20 contacts, used through the CLI

Bland supports 46 of the 77 features compared here, and Linq supports 63.

Feature comparison

FeatureBlandLinq
iMessage messaging
iMessage
PartialEnterprise plans only; Bland provisions an iMessage-capable number on request
Supported
Group chats
Not listed
SupportedPro plan. Up to 31 recipients. No read or delivery receipts in groups.
Group management
Not listed
SupportedAdd and remove participants and leave a group, iMessage groups only, 3-member minimum.
Group name and photo
Not listed
SupportedSet display_name and group_chat_icon on group chats.
Mentions
Not listed
SupportedGroup chats only. Notifies iMessage recipients even in a muted chat.
Tapbacks
SupportedSend and receive, per the iMessage guide; no API field, the agent decides
SupportedSix classic tapbacks or any emoji, send and receive via reaction webhooks.
Threaded replies
Not listed
Supportedreply_to with optional part_index. iMessage only.
Typing indicators
SupportedListed in the iMessage guide
SupportedSend and receive, in direct and group chats. iMessage only.
Read receipts
Supported
SupportedMark chats read and receive message.read. One-to-one chats only.
Edit and unsend
Not listedAPI deletes stored messages from a conversation; unsend on the device is not mentioned
PartialEdit text up to 5 times within 15 minutes. Delete does not unsend from the recipient's device.
Message effects
Not listed
Supported11 screen and 4 bubble effects.
Animated text effects
SupportedGuide lists text effects; which effects and how they are set is not documented
Supportedtext_decorations animations: big, small, shake, nod, explode, ripple, bloom, jitter.
Stickers
SupportedLive Stickers, per the iMessage guide
SupportedPeel emoji or images onto messages, send stickers, or place them inline in text.
Formatted text
Not listed
SupportedBold, italic, underline and strikethrough ranges, plus animated text. iMessage only.
Attachments
SupportedPhotos, videos, PDFs and spreadsheets both ways; agents can generate files to send
SupportedUp to 10MB by URL, 100MB with pre-upload.
Live Photos
Not listed
Not listed
Rich link previews
Not listed
Supportedlink parts render as rich previews on iMessage and RCS.
Voice messages
SupportedSend and receive voice memos; inbound memos are transcribed
SupportedDedicated voice memo endpoint renders the native iMessage voice bubble.
Contact cards
Not listed
SupportedSend .vcf files as media parts.
Polls
Not listed
SupportedCreate, add options, vote and read tallies, with poll webhooks. Not as a chat's first message.
Chat backgrounds
Not listed
SupportedColor, animated or photo backgrounds, in direct and group chats.
Location sharing
Not listed
SupportedRequest, read and stop Find My shares. Live location is a $79/mo add-on on Pro.
iMessage apps
Not listed
SupportedPro plan. Cards from your own Messages extension, or Linq-hosted cards (Experiences).
Live app cards
Not listed
SupportedUpdate App Card replaces a delivered iMessage app or Experience card in place.
Sender name and photo
SupportedBranded contact with your company name and profile image
SupportedContact card API sets name and photo, shared per chat via Name and Photo Sharing.
FaceTime calls
Not listed
Not supportedDocs say the API does not place or answer calls.
Delivery status
SupportedGuide lists delivery status; messages carry sent, delivered, read or failed
Supportedsent, delivered, read and failed webhooks. Groups report sent only.
iMessage availability check
Not listed
Supportedcheck_imessage and check_rcs endpoints.
Focus and Notify Anyway
Not listed
Not listed
Numbers and delivery
Managed lines
SupportedBland provisions iMessage-capable numbers for Enterprise accounts
Supported
Dedicated numbers
SupportedAgent Phone Plan includes one dedicated US number; Enterprise numbers by request
SupportedPaid lines are dedicated. Provisioned by Linq, no self-serve number API.
Shared numbers
PartialFree credits call from a shared Bland number; texting needs your own number
SupportedFree Hobby tier uses a Shared Line, inbound-first, 20 contacts.
Bring your own number
PartialYour own Twilio numbers or SIP trunks for voice and SMS; not documented for iMessage
Not listed
Line pooling
PartialCustom Dialing picks numbers from a pool for outbound calls only
SupportedManaged load balancing (Pro): send without from and Linq picks and fails over lines.
SMS fallback
SupportedUses the richest channel the recipient supports and falls back to SMS
Supported
RCS fallback
Not listedDocs say Bland picks the richest channel; an iMessage to RCS order is not stated
SupportedOrder is iMessage, then RCS, then SMS.
Outbound-first messaging
SupportedSend SMS creates or resumes a conversation on any channel
SupportedFree Hobby tier is inbound-first. Docs recommend inbound-first flows to avoid flagging.
Calls on the iMessage number
Not listed
PartialAPI forwards inbound calls on the line; outbound needs caller-ID masking via another provider.
Other channels
SMS
SupportedEnterprise plans and the Agent Phone Plan; US numbers need A2P registration
Supported
RCS
PartialEnterprise only, enabled by your account executive
Supported
WhatsApp
PartialEnterprise only; a channel value on the Messaging API, no setup guide in the docs
BetaSeparate WhatsApp API in beta. Access by request, no SLA.
Telegram
Not supportedNot offered
Not supportedNot offered
Slack
Not supportedNot a messaging channel; Slack is listed only as a tool integration
Not supported
Email
Not supportedNot offered as a messaging channel
Not supportedNot offered. iMessage can be sent to Apple ID email handles.
Phone calls
SupportedCore product: inbound and outbound AI phone calls, plus SIP
PartialAPI does not place or answer calls; it forwards inbound calls. Calling lives in the Linq Blue app.
Apple Messages for Business
Not listedProduct page says Bland handles Apple Business Messaging registration; docs describe numbers
Not listedAI context page mentions it, but no product page or docs were found.
Unified channel API
PartialSMS, RCS, WhatsApp and iMessage share the /v1/sms endpoints; calls use a separate API
PartialiMessage, RCS and SMS share one API. WhatsApp is a separate API with its own keys and SDKs.
Developer tools
REST API
Supported
Supported
TypeScript SDK
PartialDocs list a Web Agent SDK for browser voice and a TTS library; no messaging SDK
Supported@linqapp/sdk
Python SDK
Not listed
Supportedlinq-python
Other SDKs
Not listed
SupportedOfficial Go SDK.
CLI
Supportedbland-cli on npm
Supported@linqapp/cli: signup, sending, and a local webhook listener.
Webhooks
SupportedMessage and status webhooks per number or per request, with a channel field
Supported
Signed webhooks
SupportedHMAC-SHA256 in X-Webhook-Signature; asymmetric JWT signing on Enterprise
SupportedHMAC-SHA256, Standard Webhooks format, with replay protection.
MCP server
SupportedHosted MCP server; personal agents connected to it can place calls and send texts
Supported@linqapp/sdk-mcp with docs search and code execution tools.
Open source
Not supportedClosed platform
PartialSDKs, CLI and adapters are Apache-2.0 or MIT on GitHub. The messaging platform is closed.
Self-hosting
PartialEnterprise: your own VPC, on-premises or air-gapped deployments
Not supportedLinq describes itself as fully managed, in contrast to self-hosted options.
Local testing
SupportedPathway Chat API and Testbed run agent conversations without a phone
Not listedThe CLI streams webhooks locally, but tests still use a real phone.
Custom channel providers
PartialBring your own Twilio account or SIP carrier for telephony
Not listed
Event replay
PartialAutomatic webhook retries; resend endpoint for call webhooks; SMS delivery log readable
PartialRetries for 30 minutes; after that, re-fetch chats or ask Linq for a manual replay.
OpenTelemetry
Not listed
PartialW3C trace IDs on every response and webhook for OTel backends. No export of Linq spans by default.
No-code integrations
SupportedZapier, Make and Pipedream on the integrations page
SupportedLinq Blue works as a GoHighLevel messaging provider. No n8n, Make or Zapier found for the API.
CRM integrations
SupportedHubSpot and Salesforce
SupportedVia Linq Blue: GoHighLevel, HubSpot and Salesforce.
Built for AI agents
Agent framework
SupportedPathways, personas and versioned agents drive voice and every messaging channel
PartialNo own framework. Maintains a Vercel Chat SDK adapter and OpenClaw and Hermes plugins.
Agent framework integrations
PartialMCP guides for OpenClaw, Poke, Meta Muse and coding agents; no LangChain or Vercel AI SDK
SupportedLinq-maintained Vercel Chat SDK adapter, plus OpenClaw and Hermes Agent plugins.
Streaming replies
Not listed
Not supportedDocs say the Chat SDK adapter buffers streams into one final message.
Agent group chats
Not listed
Not listed
Human handoff
SupportedHand a thread to a human and resume the agent, by API or a pathway node
Not listed
Audit logs
PartialEnterprise feature, not yet available for all accounts
SupportedDashboard Activity page plus account-change webhooks with actor and origin.
Message history API
SupportedList and read conversations with messages and delivery status
Supported
Plans and compliance
Free plan
PartialFree Start plan with credits is for voice; messaging needs Agent Phone Plan or Enterprise
SupportedHobby: $0, up to 20 contacts, through the CLI.
Public pricing
PartialVoice plans and SMS rates are public; iMessage, RCS and WhatsApp prices are not
SupportedPro from $260/mo. Enterprise is custom.
No per-message fees
PartialSMS costs $0.02 per message; the Agent Phone Plan is flat with a 100 texts a day cap
Supported
Uptime SLA
SupportedPricing page lists a 99.9% uptime SLA on every plan
SupportedContractual SLAs on the Enterprise plan; marketing cites 99.95%
Isolated infrastructure
PartialEnterprise customers run on their own isolated infrastructure
SupportedDedicated lines across 4 data centers on paid plans; Hobby uses a shared line
SOC 2 Type II
SupportedSOC 2 Type II, independently audited
SupportedType I and Type II, reports for 2022, 2024, 2025 and 2026.
GDPR
SupportedGDPR compliant, with a DPA in enterprise contracts
SupportedDPA covers GDPR and UK GDPR, with Standard Contractual Clauses.

Checked on each provider's own site and docs on 2026-10-25. “Not listed” means the provider does not mention it.

Pricing

Bland

Voice plans are Start (free, $0.14 a minute), Build ($299 a month) and Scale ($499 a month); SMS is $0.02 per message; the Agent Phone Plan is $29.99 a month for one number; iMessage, RCS and WhatsApp need a custom Enterprise contract.

Pricing model: per-minute voice, per-message SMS, custom Enterprise contracts

Source

Linq

Hobby is free with up to 20 contacts through the CLI, Pro starts at $260 a month with a 7-day free trial, and Enterprise is custom.

Pricing model: flat monthly, no per-message fees

Source

Which should you choose?

Choose Bland if you need bring your own number, self-hosting, local testing and custom channel providers.

Choose Linq if you need group chats, group management, group name and photo and mentions.

Frequently asked questions