Bland vs Blooio

Compare Bland and Blooio side by side: iMessage features, channels, developer tools, pricing and compliance, checked on each provider's own site.

Bland

Voice AI platform with SMS, RCS and branded iMessage agents
Starting price
Custom (iMessage is Enterprise only); SMS from $29.99/month on the Agent Phone Plan
Free plan
Start plan: free, with credits and an inbound number, for voice

Blooio

One API for iMessage, WhatsApp and Apple Messages
Starting price
$39/month (Starter, shared number)
Free plan
Free trial: 20 messages total on a shared number, no credit card

Bland supports 46 of the 77 features compared here, and Blooio supports 60.

Feature comparison

FeatureBlandBlooio
iMessage messaging
iMessage
PartialEnterprise plans only; Bland provisions an iMessage-capable number on request
Supported
Group chats
Not listed
Supported
Group management
Not listed
PartialCreate groups by API. Adding or removing members is marked coming soon (returns 501).
Group name and photo
Not listed
SupportedRename groups and set or remove group icons.
Mentions
Not listed
Not listedA guide index lists mentions, but no mention field is documented.
Tapbacks
SupportedSend and receive, per the iMessage guide; no API field, the agent decides
SupportedAdd or remove tapbacks on any message; inbound reactions arrive as message.reaction events.
Threaded replies
Not listed
Supportedreply_to on sends.
Typing indicators
SupportedListed in the iMessage guide
SupportedSend, and receive typing.started and typing.stopped events.
Read receipts
Supported
SupportedMark chats read and receive message.read events.
Edit and unsend
Not listedAPI deletes stored messages from a conversation; unsend on the device is not mentioned
Not listed
Message effects
Not listed
Supportedeffect field on text sends.
Animated text effects
SupportedGuide lists text effects; which effects and how they are set is not documented
Not listed
Stickers
SupportedLive Stickers, per the iMessage guide
Not listed
Formatted text
Not listed
SupportedMarkdown bold, italic, underline and strikethrough sent as iMessage rich text.
Attachments
SupportedPhotos, videos, PDFs and spreadsheets both ways; agents can generate files to send
Supported
Live Photos
Not listed
Not listed
Rich link previews
Not listed
Supportedrich_link bubbles with image and title overrides.
Voice messages
SupportedSend and receive voice memos; inbound memos are transcribed
SupportedA single audio file is sent as a native voice memo.
Contact cards
Not listed
Not listedAttachments accept other files, but .vcf is not named. Name and Photo cards are documented.
Polls
Not listed
SupportedSend, vote and read results, with poll webhooks.
Chat backgrounds
Not listed
SupportedImage backgrounds only.
Location sharing
Not listed
PartialReads Find My locations of contacts already sharing. Location access is provisioned on request.
iMessage apps
Not listed
SupportedCustom bubbles for your own iMessage app extension, sent and received.
Live app cards
Not listed
Not supportedDocs say a send cannot continue an app session; each bubble starts a new one.
Sender name and photo
SupportedBranded contact with your company name and profile image
SupportedSet name and avatar per number and share the card into a chat.
FaceTime calls
Not listed
PartialOn request for dedicated lines. Docs say the FaceTime API is disabled for now (returns 501).
Delivery status
SupportedGuide lists delivery status; messages carry sent, delivered, read or failed
Supported
iMessage availability check
Not listed
SupportedLive per-number iMessage, SMS and RCS capability lookup.
Focus and Notify Anyway
Not listed
SupportedRead a contact's Focus status and send Notify Anyway. Direct chats only.
Numbers and delivery
Managed lines
SupportedBland provisions iMessage-capable numbers for Enterprise accounts
SupportedPre-warmed numbers claimed self-serve from the dashboard.
Dedicated numbers
SupportedAgent Phone Plan includes one dedicated US number; Enterprise numbers by request
Supported
Shared numbers
PartialFree credits call from a shared Bland number; texting needs your own number
SupportedStarter and Commercial Shared use managed shared pools.
Bring your own number
PartialYour own Twilio numbers or SIP trunks for voice and SMS; not documented for iMessage
PartialiMessage only by porting on dedicated plans. Your own Twilio number can carry SMS.
Line pooling
PartialCustom Dialing picks numbers from a pool for outbound calls only
SupportedNumber pools and channel priorities; a contact keeps one number in a pool.
SMS fallback
SupportedUses the richest channel the recipient supports and falls back to SMS
Supported
RCS fallback
Not listedDocs say Bland picks the richest channel; an iMessage to RCS order is not stated
Supported
Outbound-first messaging
SupportedSend SMS creates or resumes a conversation on any channel
SupportedShared plans cap new conversations per day. Inbound plan is reply-only.
Calls on the iMessage number
Not listed
SupportedVoice calling and call forwarding on Commercial and Enterprise Dedicated lines.
Other channels
SMS
SupportedEnterprise plans and the Agent Phone Plan; US numbers need A2P registration
SupportedFrom the iMessage line, or through your own Twilio account.
RCS
PartialEnterprise only, enabled by your account executive
SupportedRCS fallback on numbers, plus an RCS for Business channel type.
WhatsApp
PartialEnterprise only; a channel value on the Messaging API, no setup guide in the docs
SupportedWhatsApp Business Platform (Cloud API) on the v4 API.
Telegram
Not supportedNot offered
Not supportedNot offered
Slack
Not supportedNot a messaging channel; Slack is listed only as a tool integration
Not supported
Email
Not supportedNot offered as a messaging channel
Not supportedNot offered. iMessage can be sent to email handles.
Phone calls
SupportedCore product: inbound and outbound AI phone calls, plus SIP
PartialVoice calling and forwarding on dedicated plans. No calling API documented.
Apple Messages for Business
Not listedProduct page says Bland handles Apple Business Messaging registration; docs describe numbers
SupportedBlooio says it is an official Apple Messages for Business MSP.
Unified channel API
PartialSMS, RCS, WhatsApp and iMessage share the /v1/sms endpoints; calls use a separate API
Supportedv4 API covers iMessage, SMS, RCS, WhatsApp and Apple Messages for Business.
Developer tools
REST API
Supported
Supported
TypeScript SDK
PartialDocs list a Web Agent SDK for browser voice and a TTS library; no messaging SDK
Supported@blooio/sdk
Python SDK
Not listed
Supportedblooio on PyPI.
Other SDKs
Not listed
SupportedGo and Java SDKs.
CLI
Supportedbland-cli on npm
Not listed
Webhooks
SupportedMessage and status webhooks per number or per request, with a channel field
Supported
Signed webhooks
SupportedHMAC-SHA256 in X-Webhook-Signature; asymmetric JWT signing on Enterprise
SupportedHMAC-SHA256 with timestamp, rotatable secrets and delivery replay.
MCP server
SupportedHosted MCP server; personal agents connected to it can place calls and send texts
SupportedHosted at mcp.blooio.com/v4.
Open source
Not supportedClosed platform
PartialSDKs are Apache-2.0 on GitHub. The messaging platform is closed.
Self-hosting
PartialEnterprise: your own VPC, on-premises or air-gapped deployments
Not supportedBlooio says it is not a self-hosted iMessage relay.
Local testing
SupportedPathway Chat API and Testbed run agent conversations without a phone
Not listed
Custom channel providers
PartialBring your own Twilio account or SIP carrier for telephony
PartialYour own Twilio account can be added as an SMS channel under the same API.
Event replay
PartialAutomatic webhook retries; resend endpoint for call webhooks; SMS delivery log readable
SupportedWebhook delivery logs with replay, plus an events feed to list past events.
OpenTelemetry
Not listed
Not listed
No-code integrations
SupportedZapier, Make and Pipedream on the integrations page
SupportedGoHighLevel, n8n, Make, Zapier and IFTTT.
CRM integrations
SupportedHubSpot and Salesforce
SupportedGoHighLevel and HubSpot.
Built for AI agents
Agent framework
SupportedPathways, personas and versioned agents drive voice and every messaging channel
PartialNo own framework. Community Chat SDK adapter, plus plugins for Hermes Agent and eve.
Agent framework integrations
PartialMCP guides for OpenClaw, Poke, Meta Muse and coding agents; no LangChain or Vercel AI SDK
SupportedBlooio publishes Hermes Agent and eve channel plugins. The Chat SDK adapter is a community package.
Streaming replies
Not listed
Not listed
Agent group chats
Not listed
Not listed
Human handoff
SupportedHand a thread to a human and resume the agent, by API or a pathway node
PartialHandoff webhook events, documented for Apple Messages for Business chats.
Audit logs
PartialEnterprise feature, not yet available for all accounts
PartialLists audit logging among internal security controls. No customer audit log documented.
Message history API
SupportedList and read conversations with messages and delivery status
SupportedRetention runs 90 days to unlimited depending on plan.
Plans and compliance
Free plan
PartialFree Start plan with credits is for voice; messaging needs Agent Phone Plan or Enterprise
PartialFree trial is 20 messages total on a shared number. Apple Messages for Business has a free sandbox.
Public pricing
PartialVoice plans and SMS rates are public; iMessage, RCS and WhatsApp prices are not
SupportedNumber plans from $39/mo. Apple Messages for Business is custom, per monthly active user.
No per-message fees
PartialSMS costs $0.02 per message; the Agent Phone Plan is flat with a 100 texts a day cap
SupportedNumber plans are flat. Apple Messages for Business is billed per monthly active user.
Uptime SLA
SupportedPricing page lists a 99.9% uptime SLA on every plan
SupportedContractual SLA with a signed Enterprise Order Form; 99.9% uptime target
Isolated infrastructure
PartialEnterprise customers run on their own isolated infrastructure
PartialDedicated numbers are isolated to your workspace. No per-customer servers or devices described.
SOC 2 Type II
SupportedSOC 2 Type II, independently audited
Not supportedTrust Center lists SOC 2 Type 1 and Type 2 as in progress.
GDPR
SupportedGDPR compliant, with a DPA in enterprise contracts
SupportedTrust Center marks GDPR as passing.

Checked on each provider's own site and docs on 2026-10-25. “Not listed” means the provider does not mention it.

Pricing

Bland

Voice plans are Start (free, $0.14 a minute), Build ($299 a month) and Scale ($499 a month); SMS is $0.02 per message; the Agent Phone Plan is $29.99 a month for one number; iMessage, RCS and WhatsApp need a custom Enterprise contract.

Pricing model: per-minute voice, per-message SMS, custom Enterprise contracts

Source

Blooio

A free trial with 20 messages, shared plans at $39 and $89 a month, Commercial Dedicated at $289 a month per line, an Inbound plan at $98 a month, and Enterprise Dedicated from $195 a month per line at 6+ lines.

Pricing model: flat per line, no per-message fees

Source

Which should you choose?

Choose Bland if you need animated text effects, stickers, CLI and self-hosting.

Choose Blooio if you need group chats, group management, group name and photo and threaded replies.

Frequently asked questions