What is the difference between Blooio and Sendblue?

Blooio supports 60 of the 77 features compared here, and Sendblue supports 58. Blooio adds formatted text, polls, chat backgrounds, Focus and Notify Anyway and WhatsApp. Sendblue adds contact cards, live app cards, CLI, agent group chats and SOC 2 Type II.

How much do Blooio and Sendblue cost?

Blooio: A free trial with 20 messages, shared plans at $39 and $89 a month, Commercial Dedicated at $289 a month per line, an Inbound plan at $98 a month, and Enterprise Dedicated from $195 a month per line at 6+ lines. Sendblue: A free sandbox for testing, the AI Agent plan at $100 per line per month for inbound-first use, and custom Enterprise pricing for outbound and volume.

Does Sendblue support formatted text?

Sendblue does not list formatted text on its site or in its docs.

Does Sendblue support polls?

Sendblue does not list polls on its site or in its docs.

Does Sendblue support chat backgrounds?

Sendblue does not list chat backgrounds on its site or in its docs.

Blooio vs Sendblue: Features, Pricing and Differences

Feature comparison

Feature	Blooio	Sendblue
iMessage messaging
iMessage	Supported	Supported
Group chats	Supported	BetaGroup API is in beta on select plans. AI Agent plan can only reply in existing groups.
Group management	PartialCreate groups by API. Adding or removing members is marked coming soon (returns 501).	BetaAdd and remove participants in iMessage groups via the beta groups API.
Group name and photo	SupportedRename groups and set or remove group icons.	SupportedRename groups and set group photos on supported lines.
Mentions	Not listedA guide index lists mentions, but no mention field is documented.	Not listed
Tapbacks	SupportedAdd or remove tapbacks on any message; inbound reactions arrive as message.reaction events.	PartialSend classic tapbacks or any emoji. No inbound reaction events documented.
Threaded replies	Supportedreply_to on sends.	Supportedreply_to on V2 iMessage lines, in direct and group chats.
Typing indicators	SupportedSend, and receive typing.started and typing.stopped events.	SupportedSend and receive. iMessage 1:1 only, not in groups.
Read receipts	SupportedMark chats read and receive message.read events.	PartialCan mark chats read (1:1). Outbound statuses stop at DELIVERED, with no read status.
Edit and unsend	Not listed	Not supportedDocs say editing is not supported via API and delete does not unsend.
Message effects	Supportedeffect field on text sends.	Supported13 send_style values.
Animated text effects	Not listed	Not listed
Stickers	Not listed	Not listed
Formatted text	SupportedMarkdown bold, italic, underline and strikethrough sent as iMessage rich text.	Not listed
Attachments	Supported	SupportedUp to 100MB on iMessage, 5MB on SMS.
Live Photos	Not listed	Not listed
Rich link previews	Supportedrich_link bubbles with image and title overrides.	PartialDocs say links expand only after the recipient saves your contact.
Voice messages	SupportedA single audio file is sent as a native voice memo.	SupportedSend .caf files to render as inline voice notes.
Contact cards	Not listedAttachments accept other files, but .vcf is not named. Name and Photo cards are documented.	SupportedSend .vcf files via media_url.
Polls	SupportedSend, vote and read results, with poll webhooks.	Not listed
Chat backgrounds	SupportedImage backgrounds only.	Not listed
Location sharing	PartialReads Find My locations of contacts already sharing. Location access is provisioned on request.	SupportedFind My request, read and live watch. Dedicated iMessage lines only.
iMessage apps	SupportedCustom bubbles for your own iMessage app extension, sent and received.	SupportedApp Cards for your own Messages extension. V2 lines, not on the free plan.
Live app cards	Not supportedDocs say a send cannot continue an app session; each bubble starts a new one.	PartialUpdates go out as new messages in the same App Card session; Sendblue says the original is not edited.
Sender name and photo	SupportedSet name and avatar per number and share the card into a chat.	SupportedName and Photo Sharing profile per line, shared into direct iMessage chats.
FaceTime calls	PartialOn request for dedicated lines. Docs say the FaceTime API is disabled for now (returns 501).	PartialOutbound FaceTime audio over WebRTC (Agora). Needs a purchased FaceTime line.
Delivery status	Supported	SupportedStatus callbacks from REGISTERED through SENT or DELIVERED.
iMessage availability check	SupportedLive per-number iMessage, SMS and RCS capability lookup.	SupportedLookup API checks a phone number or email for iMessage.
Focus and Notify Anyway	SupportedRead a contact's Focus status and send Notify Anyway. Direct chats only.	Not listed
Numbers and delivery
Managed lines	SupportedPre-warmed numbers claimed self-serve from the dashboard.	Supported
Dedicated numbers	Supported	Supported
Shared numbers	SupportedStarter and Commercial Shared use managed shared pools.	SupportedFree sandbox uses a shared number with verified contacts only.
Bring your own number	PartialiMessage only by porting on dedicated plans. Your own Twilio number can carry SMS.	PartialOnly by porting the number in, which adds 3 to 5 days.
Line pooling	SupportedNumber pools and channel priorities; a contact keeps one number in a pool.	SupportedNumber pooling with sticky sending. Automatic line selection needs account enablement.
SMS fallback	Supported	Supported
RCS fallback	Supported	SupportediMessage, then RCS, then SMS. RCS on V2 lines.
Outbound-first messaging	SupportedShared plans cap new conversations per day. Inbound plan is reply-only.	SupportedFull outbound on Enterprise or Blue Ocean; Free and AI Agent plans are inbound-first
Calls on the iMessage number	SupportedVoice calling and call forwarding on Commercial and Enterprise Dedicated lines.	SupportedDashboard calls and FaceTime from the texting number; API calls via your Twilio caller ID.
Other channels
SMS	SupportedFrom the iMessage line, or through your own Twilio account.	Supported
RCS	SupportedRCS fallback on numbers, plus an RCS for Business channel type.	SupportedV2 lines.
WhatsApp	SupportedWhatsApp Business Platform (Cloud API) on the v4 API.	Not supportedNot offered
Telegram	Not supportedNot offered	Not supported
Slack	Not supported	Not listed
Email	Not supportedNot offered. iMessage can be sent to email handles.	Not supportedNot offered. iMessage can be sent to Apple ID email addresses.
Phone calls	PartialVoice calling and forwarding on dedicated plans. No calling API documented.	PartialNo native calling API. Dashboard calls, outbound via your Twilio caller ID, inbound forwarding.
Apple Messages for Business	SupportedBlooio says it is an official Apple Messages for Business MSP.	Not supportedNot offered
Unified channel API	Supportedv4 API covers iMessage, SMS, RCS, WhatsApp and Apple Messages for Business.	SupportedOne API for iMessage, RCS and SMS, the only channels offered.
Developer tools
REST API	Supported	Supported
TypeScript SDK	Supported@blooio/sdk	Supportedsendblue on npm.
Python SDK	Supportedblooio on PyPI.	Supportedsendblue on PyPI.
Other SDKs	SupportedGo and Java SDKs.	PartialGo, Rust and Ruby packages, listed as community packages.
CLI	Not listed	Supported@sendblue/cli: signup, messaging, contacts and webhooks.
Webhooks	Supported	Supported
Signed webhooks	SupportedHMAC-SHA256 with timestamp, rotatable secrets and delivery replay.	PartialSends your shared secret in an sb-signing-secret header. No HMAC signature.
MCP server	SupportedHosted at mcp.blooio.com/v4.	Supportedsendblue-api-mcp via npx.
Open source	PartialSDKs are Apache-2.0 on GitHub. The messaging platform is closed.	PartialSDKs and CLI are MIT or Apache-2.0 on GitHub. The messaging platform is closed.
Self-hosting	Not supportedBlooio says it is not a self-hosted iMessage relay.	Not listedSold as a hosted service on Sendblue's Apple devices; self-hosting is not mentioned.
Local testing	Not listed	Not listed
Custom channel providers	PartialYour own Twilio account can be added as an SMS channel under the same API.	Not listed
Event replay	SupportedWebhook delivery logs with replay, plus an events feed to list past events.	PartialNo replay. Docs say to repair gaps by listing messages updated since a timestamp.
OpenTelemetry	Not listed	Not listed
No-code integrations	SupportedGoHighLevel, n8n, Make, Zapier and IFTTT.	SupportedZapier, Make and GoHighLevel. Docs FAQ says n8n resources are coming soon.
CRM integrations	SupportedGoHighLevel and HubSpot.	SupportedGoHighLevel, HubSpot, Salesforce, Close and Monday.com.
Built for AI agents
Agent framework	PartialNo own framework. Community Chat SDK adapter, plus plugins for Hermes Agent and eve.	PartialNo own framework. Maintains a Vercel Chat SDK adapter.
Agent framework integrations	SupportedBlooio publishes Hermes Agent and eve channel plugins. The Chat SDK adapter is a community package.	SupportedSendblue-maintained Vercel Chat SDK adapter.
Streaming replies	Not listed	Not supportedDocs say message editing is not supported via the API.
Agent group chats	Not listed	BetaA line can add another of your own dedicated lines to a group, via the beta groups API.
Human handoff	PartialHandoff webhook events, documented for Apple Messages for Business chats.	SupportedShared team inboxes with assignment, and agents that escalate to a rep.
Audit logs	PartialLists audit logging among internal security controls. No customer audit log documented.	PartialSecurity page says all API requests are logged. No customer-facing audit log documented.
Message history API	SupportedRetention runs 90 days to unlimited depending on plan.	Supported
Plans and compliance
Free plan	PartialFree trial is 20 messages total on a shared number. Apple Messages for Business has a free sandbox.	SupportedFree sandbox: shared number, up to 10 verified contacts, no webhooks.
Public pricing	SupportedNumber plans from $39/mo. Apple Messages for Business is custom, per monthly active user.	SupportedAI Agent plan at $100/mo per line. Enterprise is custom.
No per-message fees	SupportedNumber plans are flat. Apple Messages for Business is billed per monthly active user.	Supported
Uptime SLA	SupportedContractual SLA with a signed Enterprise Order Form; 99.9% uptime target	Supported99.99% uptime SLA on the Enterprise plan
Isolated infrastructure	PartialDedicated numbers are isolated to your workspace. No per-customer servers or devices described.	SupportedA dedicated HIPAA instance for HIPAA customers
SOC 2 Type II	Not supportedTrust Center lists SOC 2 Type 1 and Type 2 as in progress.	SupportedSOC 2 Type II, report on request.
GDPR	SupportedTrust Center marks GDPR as passing.	SupportedPrivacy policy says Sendblue adheres to GDPR. DPAs on request.

Feature

Blooio

Sendblue

iMessage messaging

iMessage

Group chats

BetaGroup API is in beta on select plans. AI Agent plan can only reply in existing groups.

Group management

PartialCreate groups by API. Adding or removing members is marked coming soon (returns 501).

BetaAdd and remove participants in iMessage groups via the beta groups API.

Group name and photo

Rename groups and set or remove group icons.

Rename groups and set group photos on supported lines.

Mentions

Not listedA guide index lists mentions, but no mention field is documented.

Not listed

Tapbacks

Add or remove tapbacks on any message; inbound reactions arrive as message.reaction events.

PartialSend classic tapbacks or any emoji. No inbound reaction events documented.

Threaded replies

reply_to on sends.

reply_to on V2 iMessage lines, in direct and group chats.

Typing indicators

Send, and receive typing.started and typing.stopped events.

Send and receive. iMessage 1:1 only, not in groups.

Read receipts

Mark chats read and receive message.read events.

PartialCan mark chats read (1:1). Outbound statuses stop at DELIVERED, with no read status.

Edit and unsend

Not listed

Not supportedDocs say editing is not supported via API and delete does not unsend.

Message effects

effect field on text sends.

13 send_style values.

Animated text effects

Not listed

Stickers

Not listed

Formatted text

Markdown bold, italic, underline and strikethrough sent as iMessage rich text.

Not listed

Attachments

Up to 100MB on iMessage, 5MB on SMS.

Live Photos

Not listed

Rich link previews

rich_link bubbles with image and title overrides.

PartialDocs say links expand only after the recipient saves your contact.

Voice messages

A single audio file is sent as a native voice memo.

Send .caf files to render as inline voice notes.

Contact cards

Not listedAttachments accept other files, but .vcf is not named. Name and Photo cards are documented.

Send .vcf files via media_url.

Polls

Send, vote and read results, with poll webhooks.

Not listed

Chat backgrounds

Image backgrounds only.

Not listed

Location sharing

PartialReads Find My locations of contacts already sharing. Location access is provisioned on request.

Find My request, read and live watch. Dedicated iMessage lines only.

iMessage apps

Custom bubbles for your own iMessage app extension, sent and received.

App Cards for your own Messages extension. V2 lines, not on the free plan.

Live app cards

Not supportedDocs say a send cannot continue an app session; each bubble starts a new one.

PartialUpdates go out as new messages in the same App Card session; Sendblue says the original is not edited.

Sender name and photo

Set name and avatar per number and share the card into a chat.

Name and Photo Sharing profile per line, shared into direct iMessage chats.

FaceTime calls

PartialOn request for dedicated lines. Docs say the FaceTime API is disabled for now (returns 501).

PartialOutbound FaceTime audio over WebRTC (Agora). Needs a purchased FaceTime line.

Delivery status

Status callbacks from REGISTERED through SENT or DELIVERED.

iMessage availability check

Live per-number iMessage, SMS and RCS capability lookup.

Lookup API checks a phone number or email for iMessage.

Focus and Notify Anyway

Read a contact's Focus status and send Notify Anyway. Direct chats only.

Not listed

Numbers and delivery

Managed lines

Pre-warmed numbers claimed self-serve from the dashboard.

Dedicated numbers

Shared numbers

Starter and Commercial Shared use managed shared pools.

Free sandbox uses a shared number with verified contacts only.

Bring your own number

PartialiMessage only by porting on dedicated plans. Your own Twilio number can carry SMS.

PartialOnly by porting the number in, which adds 3 to 5 days.

Line pooling

Number pools and channel priorities; a contact keeps one number in a pool.

Number pooling with sticky sending. Automatic line selection needs account enablement.

SMS fallback

RCS fallback

iMessage, then RCS, then SMS. RCS on V2 lines.

Outbound-first messaging

Shared plans cap new conversations per day. Inbound plan is reply-only.

Full outbound on Enterprise or Blue Ocean; Free and AI Agent plans are inbound-first

Calls on the iMessage number

Voice calling and call forwarding on Commercial and Enterprise Dedicated lines.

Dashboard calls and FaceTime from the texting number; API calls via your Twilio caller ID.

Other channels

SMS

From the iMessage line, or through your own Twilio account.

RCS

RCS fallback on numbers, plus an RCS for Business channel type.

V2 lines.

WhatsApp Business Platform (Cloud API) on the v4 API.

Not supportedNot offered

Not supported

Slack

Not supported

Not listed

Not supportedNot offered. iMessage can be sent to email handles.

Not supportedNot offered. iMessage can be sent to Apple ID email addresses.

Phone calls

PartialVoice calling and forwarding on dedicated plans. No calling API documented.

PartialNo native calling API. Dashboard calls, outbound via your Twilio caller ID, inbound forwarding.

Apple Messages for Business

Blooio says it is an official Apple Messages for Business MSP.

Not supportedNot offered

Unified channel API

v4 API covers iMessage, SMS, RCS, WhatsApp and Apple Messages for Business.

One API for iMessage, RCS and SMS, the only channels offered.

Developer tools

REST API

TypeScript SDK

@blooio/sdk

sendblue on npm.

Python SDK

blooio on PyPI.

sendblue on PyPI.

Other SDKs

Go and Java SDKs.

PartialGo, Rust and Ruby packages, listed as community packages.

CLI

Not listed

@sendblue/cli: signup, messaging, contacts and webhooks.

Webhooks

Signed webhooks

HMAC-SHA256 with timestamp, rotatable secrets and delivery replay.

PartialSends your shared secret in an sb-signing-secret header. No HMAC signature.

MCP server

Hosted at mcp.blooio.com/v4.

sendblue-api-mcp via npx.

Open source

PartialSDKs are Apache-2.0 on GitHub. The messaging platform is closed.

PartialSDKs and CLI are MIT or Apache-2.0 on GitHub. The messaging platform is closed.

Self-hosting

Not supportedBlooio says it is not a self-hosted iMessage relay.

Not listedSold as a hosted service on Sendblue's Apple devices; self-hosting is not mentioned.

Local testing

Not listed

Custom channel providers

PartialYour own Twilio account can be added as an SMS channel under the same API.

Not listed

Event replay

Webhook delivery logs with replay, plus an events feed to list past events.

PartialNo replay. Docs say to repair gaps by listing messages updated since a timestamp.

OpenTelemetry

Not listed

No-code integrations

GoHighLevel, n8n, Make, Zapier and IFTTT.

Zapier, Make and GoHighLevel. Docs FAQ says n8n resources are coming soon.

CRM integrations

GoHighLevel and HubSpot.

GoHighLevel, HubSpot, Salesforce, Close and Monday.com.

Built for AI agents

Agent framework

PartialNo own framework. Community Chat SDK adapter, plus plugins for Hermes Agent and eve.

PartialNo own framework. Maintains a Vercel Chat SDK adapter.

Agent framework integrations

Blooio publishes Hermes Agent and eve channel plugins. The Chat SDK adapter is a community package.

Sendblue-maintained Vercel Chat SDK adapter.

Streaming replies

Not listed

Not supportedDocs say message editing is not supported via the API.

Agent group chats

Not listed

BetaA line can add another of your own dedicated lines to a group, via the beta groups API.

Human handoff

PartialHandoff webhook events, documented for Apple Messages for Business chats.

Shared team inboxes with assignment, and agents that escalate to a rep.

Audit logs

PartialLists audit logging among internal security controls. No customer audit log documented.

PartialSecurity page says all API requests are logged. No customer-facing audit log documented.

Message history API

Retention runs 90 days to unlimited depending on plan.

Plans and compliance

Free plan

PartialFree trial is 20 messages total on a shared number. Apple Messages for Business has a free sandbox.

Free sandbox: shared number, up to 10 verified contacts, no webhooks.

Public pricing

Number plans from $39/mo. Apple Messages for Business is custom, per monthly active user.

AI Agent plan at $100/mo per line. Enterprise is custom.

No per-message fees

Number plans are flat. Apple Messages for Business is billed per monthly active user.

Uptime SLA

Contractual SLA with a signed Enterprise Order Form; 99.9% uptime target

99.99% uptime SLA on the Enterprise plan

Isolated infrastructure

PartialDedicated numbers are isolated to your workspace. No per-customer servers or devices described.

A dedicated HIPAA instance for HIPAA customers

SOC 2 Type II

Not supportedTrust Center lists SOC 2 Type 1 and Type 2 as in progress.

SOC 2 Type II, report on request.

GDPR

Trust Center marks GDPR as passing.

Checked on each provider's own site and docs on 2026-10-25. “Not listed” means the provider does not mention it.

Blooio vs Sendblue

Compare Blooio and Sendblue side by side: iMessage features, channels, developer tools, pricing and compliance, checked on each provider's own site.

Blooio

Sendblue

Where Blooio is ahead

Where Sendblue is ahead

Feature comparison

Pricing

Blooio

Sendblue

Which should you choose?

Frequently asked questions

More Blooio comparisons

More Sendblue comparisons