nativeMsg

Overview

nativeMsg, which calls itself The RCS Company, is a US platform for branded RCS messaging that it says it started building in 2017. It sells a no-code campaign builder, hosting for campaigns, and delivery to carriers, and handles brand verification and carrier compliance for paid plans.

Key features

• Verified branded RCS agents with logo and checkmark
• Rich media, rich cards and carousels of up to 10 items, buttons, forms and webviews
• Automatic SMS or MMS fallback through an included 10DLC number
• REST API with webhooks and RCS capability checks
• MCP server for building with AI tools
• Analytics for delivery, reads, clicks and conversions

Pricing

Build is free with one test agent and five test devices, but no production traffic. Launch costs $349 a month plus usage: $0.016 per SMS or RCS Rich message, $0.036 per MMS or Rich Media message, and $0.12 per 24-hour two-way session, with carrier surcharges included. Scale starts at a $1,500 monthly commit that converts to usage credit at 10 to 20% off. Extra branded agents are $99 a month. Rates cover US numbers; other countries are quoted.

How it compares to Linq

nativeMsg has no iMessage. Both offer RCS with SMS fallback. nativeMsg sends from a verified brand agent and charges per message or session on top of a platform fee, while Linq sends iMessage, RCS and SMS from real phone numbers at a flat monthly fee from $260 on Pro, with no per-message fees.

Best for

US brands and agencies running rich RCS marketing and service campaigns.

Sources

• nativemsg.com/rcs-messaging
• nativemsg.com/pricing
• nativemsg.com/about-us
• docs.nativemsg.com