Route Mobile

Overview

Route Mobile is a CPaaS company founded in 2004 and headquartered in Mumbai, India. It is a publicly listed company and part of Proximus Global, alongside Telesign and BICS. It sells messaging, voice and email to enterprises and mobile operators in more than 150 countries.

Key features

• SMS over HTTP, SMPP and SOAP, with OTP, scheduling, personalised bulk sends and delivery callbacks
• RCS Business Messaging with rich cards, carousels, suggested replies and verified senders, plus an RCS send call that falls back to SMS
• WhatsApp Business Platform, Viber Business Messages, Instagram and Messenger APIs
• Transactional and bulk email through SendClean, with signed event webhooks
• Cloud telephony (VoicEX) and a contact center product
• Chatbot and live agent inbox, plus an agentic AI platform for WhatsApp and RCS
• SMS apps for Salesforce, HubSpot and Zoho

Pricing

Not published on the website. The developer portal offers a free API key with no credit card, and prices are set per operator inside its SMS portals or quoted by sales.

How it compares to Linq

Route Mobile has no iMessage, which is Linq's main channel. Both offer SMS and RCS with SMS fallback. Route Mobile also sells WhatsApp, Viber and email, while Linq's WhatsApp is a separate beta API. Linq lists flat monthly plans from $260 for Pro; Route Mobile does not publish prices.

Best for

Enterprises and carriers that need high-volume A2P messaging across many countries and channels.

Sources

• routemobile.com
• routemobile.com/company-profile
• routemobile.com/products/enhanced-business-messaging/rcs-business-messaging
• developer.rmlconnect.net
• developer.rmlconnect.net/llms.txt
• developer.rmlconnect.net/route-mobile-project/docs/fallback-to-sms.md
• developer.rmlconnect.net/route-mobile-project/docs/agentic-ai-platform.md
• proximusglobal.com