Vernacular
Vernacular, from Hedge, Inc., sends iMessage from dedicated Mac stations with AI-drafted replies, for VIP management, sales outreach, customer support and app testing.
Overview
Vernacular is an iMessage messaging CRM from Hedge, Inc. of Pittsburgh, Pennsylvania. Each line runs on a dedicated Mac with its own phone number and Apple ID at Hedge's facility. Teams send from a web dashboard, and an AI copilot drafts replies toward a goal you set, which you approve, edit or let send on its own. It is packaged as four solutions: VIP Manager, Sales and Outreach, App Testing and Customer Support.
Key features
- Dedicated Mac station per line, online within 24 hours
- SMS fallback for Android contacts
- AI drafts with approval or auto-send, using Anthropic's Claude
- Embeddable AI support chat widget with handoff to iMessage
- Contact import, enrichment, tone analysis and bulk sends
- Calendar and scheduling on Growth
- API access, webhooks, SSO and an on-premise station option on Enterprise
Pricing
The pricing table lists Support at $1,000 setup with no monthly minimum and $1.25 per resolved ticket, Growth at $899 a month per line, and Enterprise as custom for 5 or more lines. Usage is billed per action, for example $0.001 per text sent, $0.99 per new conversation and $0.17 per approved AI reply. Annual billing saves 12%. A free trial is offered.
How it compares to Linq
Both run dedicated iMessage lines on managed Apple hardware. Linq sells a public REST API with SDKs, webhooks, group chats and RCS, and charges a flat monthly fee with no per-message fees, from $260 a month on Pro. Vernacular is a dashboard with AI drafting, charges per action, and lists API access and webhooks only on Enterprise, with no public API docs.
Best for
Teams that want a hosted iMessage inbox with AI-drafted replies rather than building on an API.
Sources
Features:
Vernacular supports 16 of the 77 features compared on Linq Alternatives.
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