Bland vs iBlueText

Compare Bland and iBlueText side by side: iMessage features, channels, developer tools, pricing and compliance, checked on each provider's own site.

Bland

Voice AI platform with SMS, RCS and branded iMessage agents
Starting price
Custom (iMessage is Enterprise only); SMS from $29.99/month on the Agent Phone Plan
Free plan
Start plan: free, with credits and an inbound number, for voice

iBlueText

Hosted or self-hosted iMessage lines with iPhone lookup
Starting price
$29/month (self-hosted, 1 line); $99/month per hosted line
Free plan
No-card trial: 100 lookups, 10 verifications and 10 iMessages; self-hosted 3-day trial

Feature comparison

FeatureBlandiBlueText
iMessage messaging
iMessage
PartialEnterprise plans only; Bland provisions an iMessage-capable number on request
SupportedHosted lines on iBlueText's Macs and iPhones, or self-hosted on your own Macs
Group chats
Not listed
Not listedNot mentioned in the API docs
Group management
Not listed
Not listed
Group name and photo
Not listed
Not listed
Mentions
Not listed
Not listed
Tapbacks
SupportedSend and receive, per the iMessage guide; no API field, the agent decides
SupportedSend six tapbacks to inbound messages and receive reaction.received. Not on SIP-on rented Macs.
Threaded replies
Not listed
Supportedreply_to quotes an inbound message; falls back to a normal message if Apple refuses
Typing indicators
SupportedListed in the iMessage guide
PartialSend only, in existing iMessage threads; no inbound typing events documented
Read receipts
Supported
PartialReceive only: message.read and read_at when the recipient has read receipts on
Edit and unsend
Not listedAPI deletes stored messages from a conversation; unsend on the device is not mentioned
Not listed
Message effects
Not listed
Supported8 screen and 4 bubble effects on /send
Animated text effects
SupportedGuide lists text effects; which effects and how they are set is not documented
Not listed
Stickers
SupportedLive Stickers, per the iMessage guide
Not listed
Formatted text
Not listed
Not listed
Attachments
SupportedPhotos, videos, PDFs and spreadsheets both ways; agents can generate files to send
SupportedPhotos, video, voice memos, vCards and PDFs, up to 5 files of 5 MB each
Live Photos
Not listed
Not listed
Rich link previews
Not listed
SupportedGoHighLevel page cites real link previews; no API option documented
Voice messages
SupportedSend and receive voice memos; inbound memos are transcribed
SupportedVoice memos sent and received as attachments
Contact cards
Not listed
Supported.vcf files sent as attachments
Polls
Not listed
Not listed
Chat backgrounds
Not listed
Not listed
Location sharing
Not listed
Not listed
iMessage apps
Not listed
Not listed
Live app cards
Not listed
Not listed
Sender name and photo
SupportedBranded contact with your company name and profile image
PartialHosted lines can get a business sender name at setup; no API or photo option documented
FaceTime calls
Not listed
PartialFaceTime audio placed from the self-hosted Bridge app, with call webhooks; no call API
Delivery status
SupportedGuide lists delivery status; messages carry sent, delivered, read or failed
Supportedqueued, sent, delivered, read and failed; plain SMS has no delivery receipt
iMessage availability check
Not listed
SupportedLookup API at $0.005 a number, 400 free per line a day; also detects FaceTime
Focus and Notify Anyway
Not listed
Not listed
Numbers and delivery
Managed lines
SupportedBland provisions iMessage-capable numbers for Enterprise accounts
SupportedHosted plan: iBlueText runs the Mac, iPhone, Apple Account and US number
Dedicated numbers
SupportedAgent Phone Plan includes one dedicated US number; Enterprise numbers by request
SupportedEach hosted line is its own US number on a dedicated, warmed Apple ID
Shared numbers
PartialFree credits call from a shared Bland number; texting needs your own number
PartialOnly the 10 free trial messages, which are sent from iBlueText's fleet
Bring your own number
PartialYour own Twilio numbers or SIP trunks for voice and SMS; not documented for iMessage
SupportedSelf-hosted uses your own iPhones and numbers; hosted lines can use your own Apple Account
Line pooling
PartialCustom Dialing picks numbers from a pool for outbound calls only
SupportedCampaigns spread new contacts across your lines and keep existing contacts on their line
SMS fallback
SupportedUses the richest channel the recipient supports and falls back to SMS
Supported
RCS fallback
Not listedDocs say Bland picks the richest channel; an iMessage to RCS order is not stated
PartialFalls back to green; the carrier decides RCS or SMS and iBlueText reports which
Outbound-first messaging
SupportedSend SMS creates or resumes a conversation on any channel
SupportedCapped at 50 new iMessage and 50 new SMS contacts a day per line, 15 in the first 5 days
Calls on the iMessage number
Not listed
PartialFaceTime audio from the line's Apple ID via the self-hosted Bridge app; no phone calls
Other channels
SMS
SupportedEnterprise plans and the Agent Phone Plan; US numbers need A2P registration
SupportedSMS and MMS from the line's number; self-hosted can add Android phones or your own Twilio
RCS
PartialEnterprise only, enabled by your account executive
PartialGreen messages go as RCS or SMS as the carrier decides; RCS cannot be selected
WhatsApp
PartialEnterprise only; a channel value on the Messaging API, no setup guide in the docs
SupportedYour own number paired by QR code ($19/mo add-on) or a hosted number from $49/mo
Telegram
Not supportedNot offered
Not supportedNot offered
Slack
Not supportedNot a messaging channel; Slack is listed only as a tool integration
Not supported
Email
Not supportedNot offered as a messaging channel
Not supported
Phone calls
SupportedCore product: inbound and outbound AI phone calls, plus SIP
Not supportedNot offered; calls are FaceTime audio only
Apple Messages for Business
Not listedProduct page says Bland handles Apple Business Messaging registration; docs describe numbers
Not supportedNot offered
Unified channel API
PartialSMS, RCS, WhatsApp and iMessage share the /v1/sms endpoints; calls use a separate API
PartialiMessage and SMS share /send; WhatsApp has its own endpoint; inbound shares one webhook
Developer tools
REST API
Supported
SupportedOpenAPI 3.1 spec published
TypeScript SDK
PartialDocs list a Web Agent SDK for browser voice and a TTS library; no messaging SDK
Not listedNone found; docs say no SDK is needed
Python SDK
Not listed
Not listed
Other SDKs
Not listed
Not listed
CLI
Supportedbland-cli on npm
Not listed
Webhooks
SupportedMessage and status webhooks per number or per request, with a channel field
SupportedReplies, opt-outs and opt-in status events, per account or per line
Signed webhooks
SupportedHMAC-SHA256 in X-Webhook-Signature; asymmetric JWT signing on Enterprise
SupportedX-IBT-Signature: HMAC-SHA256 of the raw body
MCP server
SupportedHosted MCP server; personal agents connected to it can place calls and send texts
Supportedibluetext-mcp on npm, 30 tools
Open source
Not supportedClosed platform
Not supportedBridge is licensed per line and cannot be resold; only the npm MCP package is MIT
Self-hosting
PartialEnterprise: your own VPC, on-premises or air-gapped deployments
SupportediBlueText Bridge runs on your own Macs from $29/mo; messages stay on your hardware
Local testing
SupportedPathway Chat API and Testbed run agent conversations without a phone
Not listed
Custom channel providers
PartialBring your own Twilio account or SIP carrier for telephony
PartialSelf-hosted Bridge can route SMS through your own Twilio account
Event replay
PartialAutomatic webhook retries; resend endpoint for call webhooks; SMS delivery log readable
PartialWebhooks retried 3 times over about 12 minutes; conversations API has a since filter
OpenTelemetry
Not listed
Not listed
No-code integrations
SupportedZapier, Make and Pipedream on the integrations page
SupportedNative GoHighLevel and Wix apps; Zapier, Make and n8n through webhooks
CRM integrations
SupportedHubSpot and Salesforce
SupportedNative GoHighLevel only; HubSpot and Salesforce through the API and webhooks
Built for AI agents
Agent framework
SupportedPathways, personas and versioned agents drive voice and every messaging channel
Not listed
Agent framework integrations
PartialMCP guides for OpenClaw, Poke, Meta Muse and coding agents; no LangChain or Vercel AI SDK
Not listed
Streaming replies
Not listed
Not listed
Agent group chats
Not listed
Not listed
Human handoff
SupportedHand a thread to a human and resume the agent, by API or a pathway node
SupportedPause or resume the built-in AI per conversation; it steps back 24 hours after a manual reply
Audit logs
PartialEnterprise feature, not yet available for all accounts
PartialPortal API log lists every API call for 30 days
Message history API
SupportedList and read conversations with messages and delivery status
SupportedConversations API returns two-way transcripts
Plans and compliance
Free plan
PartialFree Start plan with credits is for voice; messaging needs Agent Phone Plan or Enterprise
PartialOne-time allowance: 100 lookups, 10 verifications and 10 iMessages, no card
Public pricing
PartialVoice plans and SMS rates are public; iMessage, RCS and WhatsApp prices are not
Supported
No per-message fees
PartialSMS costs $0.02 per message; the Agent Phone Plan is flat with a 100 texts a day cap
SupportedFlat per line; lookups and verifications cost $0.005 each
Uptime SLA
SupportedPricing page lists a 99.9% uptime SLA on every plan
Not supportedTerms provide the service as is, with no guarantee of availability
Isolated infrastructure
PartialEnterprise customers run on their own isolated infrastructure
PartialSelf-hosted runs on your own Macs; hosted runs many lines per Mac
SOC 2 Type II
SupportedSOC 2 Type II, independently audited
Not listed
GDPR
SupportedGDPR compliant, with a DPA in enterprise contracts
Not listedPrivacy policy mentions GDPR rights where applicable; no DPA found

Checked on each provider's own site and docs on 2026-10-25. “Not listed” means the provider does not mention it.

Pricing

Bland

Voice plans are Start (free, $0.14 a minute), Build ($299 a month) and Scale ($499 a month); SMS is $0.02 per message; the Agent Phone Plan is $29.99 a month for one number; iMessage, RCS and WhatsApp need a custom Enterprise contract.

Pricing model: per-minute voice, per-message SMS, custom Enterprise contracts

Source

iBlueText

Hosted lines cost $99 a month each plus a one-time setup fee from $249, self-hosted Bridge plans run from $29 a month for 1 line to $999 for 100 lines, and lookups cost $0.005 each.

Pricing model: flat per line, plus prepaid credits for lookups and verifications

Source

Which should you choose?

Choose Bland if you need animated text effects, stickers, phone calls and TypeScript SDK.

Choose iBlueText if you need threaded replies, message effects, rich link previews and contact cards.

Frequently asked questions