Project Blue

Project Blue provides dedicated iMessage lines with SMS fallback, a dialer and FaceTime Audio, sold inside GoHighLevel, HubSpot and Close, with a REST API and MCP server.

Overview

Project Blue, from Project Blue Services LLC in the United States, sends iMessage with SMS fallback from dedicated phone lines it runs for you. It is sold mainly to sales teams and agencies as a channel inside GoHighLevel, HubSpot and Close CRM, and it also offers a REST API and a remote MCP server for developers. The company says it has served paying customers since early 2024.

Key features

  • Dedicated line per rep, set up remotely in about one business day, with porting of existing numbers
  • Automatic SMS fallback and an iMessage availability check
  • Group messages to 2 to 32 recipients, tapbacks, typing indicators and send effects
  • Voice memos, including AI text-to-speech voice memos
  • Set and share the line's iMessage name and photo
  • Cloud dialer and FaceTime Audio calls from the same number, with recordings and AI transcripts
  • Workflows API, webhooks and an MCP server with OAuth

Pricing

The pricing page lists $166 a month per line billed annually ($1,998 a year, setup fee waived), or $199 a month per line on a 12-month plan billed monthly. Enterprise pricing is custom. Texting is unlimited under fair use. A free trial uses a shared line that can only reach verified numbers.

How it compares to Linq

Both sell iMessage on managed lines with SMS fallback, flat pricing and an MCP server. Linq lists a free Hobby tier and Pro from $260 a month, and documents polls, read receipts, signed webhooks and SDKs for TypeScript, Python and Go. Project Blue documents FaceTime Audio calling and a full dialer, which Linq's API does not offer. Its webhooks have no retries or signatures documented, and its only SDK is a browser calling SDK.

Best for

Sales teams and agencies that want iMessage, SMS and calling inside GoHighLevel, HubSpot or Close, with an API for custom tools.

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