Blooio vs Project Blue

Compare Blooio and Project Blue side by side: iMessage features, channels, developer tools, pricing and compliance, checked on each provider's own site.

Blooio

One API for iMessage, WhatsApp and Apple Messages
Starting price
$39/month (Starter, shared number)
Free plan
Free trial: 20 messages total on a shared number, no credit card

Project Blue

iMessage, SMS and FaceTime Audio lines inside your CRM
Starting price
$166/month per line, billed annually
Free plan
Free trial on a shared line, verified numbers only

Blooio supports 60 of the 77 features compared here, and Project Blue supports 42.

Feature comparison

FeatureBlooioProject Blue
iMessage messaging
iMessage
Supported
Supported
Group chats
Supported
SupportedSend to groups of 2 to 32 by API. Not on trial accounts, and group sends do not sync to the CRM.
Group management
PartialCreate groups by API. Adding or removing members is marked coming soon (returns 501).
PartialGroups are created by sending to a set of numbers. No add or remove member endpoints documented.
Group name and photo
SupportedRename groups and set or remove group icons.
PartialgroupName can be set when a group is created. No group photo documented.
Mentions
Not listedA guide index lists mentions, but no mention field is documented.
Not listed
Tapbacks
SupportedAdd or remove tapbacks on any message; inbound reactions arrive as message.reaction events.
PartialSend or remove the six classic tapbacks on inbound iMessages. Receiving reactions is not documented.
Threaded replies
Supportedreply_to on sends.
Not listed
Typing indicators
SupportedSend, and receive typing.started and typing.stopped events.
PartialSend only, iMessage only, into an existing conversation. Inbound typing events not documented.
Read receipts
SupportedMark chats read and receive message.read events.
Not listed
Edit and unsend
Not listed
Not listed
Message effects
Supportedeffect field on text sends.
Supported4 bubble and 9 screen effects through the effect field. iMessage only.
Animated text effects
Not listed
Not listed
Stickers
Not listed
Not listed
Formatted text
SupportedMarkdown bold, italic, underline and strikethrough sent as iMessage rich text.
Not listed
Attachments
Supported
SupportedImages, videos and vCards by URL.
Live Photos
Not listed
Not listed
Rich link previews
Supportedrich_link bubbles with image and title overrides.
Not listed
Voice messages
SupportedA single audio file is sent as a native voice memo.
SupportedAudio files sent as voice memos, plus AI text-to-speech voice memos.
Contact cards
Not listedAttachments accept other files, but .vcf is not named. Name and Photo cards are documented.
SupportedVCF files through mediaAttachmentUrl.
Polls
SupportedSend, vote and read results, with poll webhooks.
Not listed
Chat backgrounds
SupportedImage backgrounds only.
Not listed
Location sharing
PartialReads Find My locations of contacts already sharing. Location access is provisioned on request.
Not listed
iMessage apps
SupportedCustom bubbles for your own iMessage app extension, sent and received.
Not listed
Live app cards
Not supportedDocs say a send cannot continue an app session; each bubble starts a new one.
Not listed
Sender name and photo
SupportedSet name and avatar per number and share the card into a chat.
SupportedSet, read and share a line's Share Name and Photo card by API.
FaceTime calls
PartialOn request for dedicated lines. Docs say the FaceTime API is disabled for now (returns 501).
PartialFaceTime Audio only, outbound and inbound, on FaceTime-enabled accounts. Not on trials.
Delivery status
Supported
PartialMessages carry a status field such as delivered. Webhooks cover only inbound and outbound messages.
iMessage availability check
SupportedLive per-number iMessage, SMS and RCS capability lookup.
Supported
Focus and Notify Anyway
SupportedRead a contact's Focus status and send Notify Anyway. Direct chats only.
Not listed
Numbers and delivery
Managed lines
SupportedPre-warmed numbers claimed self-serve from the dashboard.
SupportedNo iPhone, Mac or SIM needed. Lines are set up remotely, usually within one business day.
Dedicated numbers
Supported
SupportedA dedicated line per rep, never shared. New lines are requested by API and provisioned by the team.
Shared numbers
SupportedStarter and Commercial Shared use managed shared pools.
PartialTrial accounts only: a shared line that can reach verified numbers.
Bring your own number
PartialiMessage only by porting on dedicated plans. Your own Twilio number can carry SMS.
SupportedExisting numbers can be ported to Project Blue's carrier partner.
Line pooling
SupportedNumber pools and channel priorities; a contact keeps one number in a pool.
SupportedSends without lineId are load balanced across your lines.
SMS fallback
Supported
SupportedFalls back to SMS from the same line when iMessage is unavailable.
RCS fallback
Supported
Not listedHomepage describes fallback from iMessage to WhatsApp to SMS. RCS fallback is not described.
Outbound-first messaging
SupportedShared plans cap new conversations per day. Inbound plan is reply-only.
SupportedLines are sold as outbound-ready. Guidelines rule out mass outbound iMessage.
Calls on the iMessage number
SupportedVoice calling and call forwarding on Commercial and Enterprise Dedicated lines.
SupportedDialer and FaceTime Audio calls from the same number as the messaging line.
Other channels
SMS
SupportedFrom the iMessage line, or through your own Twilio account.
Supported
RCS
SupportedRCS fallback on numbers, plus an RCS for Business channel type.
PartialRCS for rich media was rolled out in 2026. The API lists RCS as inbound only.
WhatsApp
SupportedWhatsApp Business Platform (Cloud API) on the v4 API.
PartialHomepage lists WhatsApp as a fallback step. No WhatsApp option in the API, and llms.txt says it is not a WhatsApp API.
Telegram
Not supportedNot offered
Not supportedNot offered
Slack
Not supported
PartialSlack notifications for inbound replies. Not a messaging channel.
Email
Not supportedNot offered. iMessage can be sent to email handles.
Not supportedDeveloper page says it is not a general email API.
Phone calls
PartialVoice calling and forwarding on dedicated plans. No calling API documented.
SupportedCloud dialer with inbound, outbound, routing, recording and voicemail, plus a browser calling SDK.
Apple Messages for Business
SupportedBlooio says it is an official Apple Messages for Business MSP.
Not supportedNot offered
Unified channel API
Supportedv4 API covers iMessage, SMS, RCS, WhatsApp and Apple Messages for Business.
PartialOne send endpoint covers iMessage and SMS. Calls and FaceTime use separate endpoints.
Developer tools
REST API
Supported
SupportedREST API with Bearer keys and an OpenAPI spec.
TypeScript SDK
Supported@blooio/sdk
Partial@tryprojectblue/dialer is a browser SDK for phone calls only. No messaging SDK.
Python SDK
Supportedblooio on PyPI.
Not listed
Other SDKs
SupportedGo and Java SDKs.
Not listed
CLI
Not listed
Not listed
Webhooks
Supported
SupportedInbound and outbound message events and inbound FaceTime call events.
Signed webhooks
SupportedHMAC-SHA256 with timestamp, rotatable secrets and delivery replay.
Not listedWebhook docs do not mention signatures.
MCP server
SupportedHosted at mcp.blooio.com/v4.
SupportedRemote MCP server with OAuth 2.1, plus an optional Claude Code plugin.
Open source
PartialSDKs are Apache-2.0 on GitHub. The messaging platform is closed.
PartialThe dialer SDK is MIT licensed on npm. The platform is closed.
Self-hosting
Not supportedBlooio says it is not a self-hosted iMessage relay.
Not listedHosted service on Project Blue lines. Self-hosting is not mentioned.
Local testing
Not listed
Not listedTrial accounts send real messages to verified numbers; docs say they are not a simulator.
Custom channel providers
PartialYour own Twilio account can be added as an SMS channel under the same API.
Not listed
Event replay
SupportedWebhook delivery logs with replay, plus an events feed to list past events.
Not supportedDocs say webhooks have no retries and failed deliveries are not replayed.
OpenTelemetry
Not listed
Not listed
No-code integrations
SupportedGoHighLevel, n8n, Make, Zapier and IFTTT.
SupportedGoHighLevel conversation provider with workflow actions and triggers. llms.txt also lists Zapier.
CRM integrations
SupportedGoHighLevel and HubSpot.
SupportedHubSpot and Close CRM. Salesforce is not listed.
Built for AI agents
Agent framework
PartialNo own framework. Community Chat SDK adapter, plus plugins for Hermes Agent and eve.
Not listed
Agent framework integrations
SupportedBlooio publishes Hermes Agent and eve channel plugins. The Chat SDK adapter is a community package.
Not listed
Streaming replies
Not listed
Not listed
Agent group chats
Not listed
Not listed
Human handoff
PartialHandoff webhook events, documented for Apple Messages for Business chats.
PartialReps reply in the CRM inbox and can join group threads. No agent handoff controls documented.
Audit logs
PartialLists audit logging among internal security controls. No customer audit log documented.
Not listed
Message history API
SupportedRetention runs 90 days to unlimited depending on plan.
SupportedList and get messages, inbound and outbound, with filters.
Plans and compliance
Free plan
PartialFree trial is 20 messages total on a shared number. Apple Messages for Business has a free sandbox.
PartialFree trial on a shared line to verified numbers. Some endpoints are off on trial.
Public pricing
SupportedNumber plans from $39/mo. Apple Messages for Business is custom, per monthly active user.
Supported$166/month per line billed annually, or $199/month per line on a 12-month plan.
No per-message fees
SupportedNumber plans are flat. Apple Messages for Business is billed per monthly active user.
SupportedFlat per-line pricing with unlimited texting under fair use.
Uptime SLA
SupportedContractual SLA with a signed Enterprise Order Form; 99.9% uptime target
Not listedSite cites a 99.9% uptime record and a public status page. No contractual SLA found.
Isolated infrastructure
PartialDedicated numbers are isolated to your workspace. No per-customer servers or devices described.
PartialEach rep gets a dedicated line that is never shared. Other infrastructure is not described.
SOC 2 Type II
Not supportedTrust Center lists SOC 2 Type 1 and Type 2 as in progress.
Not listed
GDPR
SupportedTrust Center marks GDPR as passing.
PartialPrivacy policy lists GDPR and UK GDPR rights. No DPA found.

Checked on each provider's own site and docs on 2026-10-25. “Not listed” means the provider does not mention it.

Pricing

Blooio

A free trial with 20 messages, shared plans at $39 and $89 a month, Commercial Dedicated at $289 a month per line, an Inbound plan at $98 a month, and Enterprise Dedicated from $195 a month per line at 6+ lines.

Pricing model: flat per line, no per-message fees

Source

Project Blue

Flat per-line pricing: $166 a month per line billed annually or $199 a month per line on a 12-month plan, with a free trial on a shared line.

Pricing model: flat per line

Source

Which should you choose?

Choose Blooio if you need threaded replies, read receipts, formatted text and rich link previews.

Choose Project Blue if you need contact cards and Slack.

Frequently asked questions