Bland vs MessageBlue

Compare Bland and MessageBlue side by side: iMessage features, channels, developer tools, pricing and compliance, checked on each provider's own site.

Bland

Voice AI platform with SMS, RCS and branded iMessage agents
Starting price
Custom (iMessage is Enterprise only); SMS from $29.99/month on the Agent Phone Plan
Free plan
Start plan: free, with credits and an inbound number, for voice

MessageBlue

iMessage API for agents, with bring-your-own-number
Starting price
$100/month per line
Free plan
$0 with your own number and Mac, all features, limited seats

Bland supports 46 of the 77 features compared here, and MessageBlue supports 38.

Feature comparison

FeatureBlandMessageBlue
iMessage messaging
iMessage
PartialEnterprise plans only; Bland provisions an iMessage-capable number on request
Supported
Group chats
Not listed
SupportedSend text, attachments and voice notes to groups; receive group messages.
Group management
Not listed
PartialCreate groups of 2 to 31 by API; no add or remove participant endpoints.
Group name and photo
Not listed
Not listed
Mentions
Not listed
Not listed
Tapbacks
SupportedSend and receive, per the iMessage guide; no API field, the agent decides
SupportedSend or remove emoji or tapbacks; inbound tapbacks arrive by webhook.
Threaded replies
Not listed
Not listed
Typing indicators
SupportedListed in the iMessage guide
SupportedSend and stop, up to 20 seconds; no inbound typing webhook documented.
Read receipts
Supported
SupportedSend read receipts; outbound messages report a read status.
Edit and unsend
Not listedAPI deletes stored messages from a conversation; unsend on the device is not mentioned
Not listed
Message effects
Not listed
Not listed
Animated text effects
SupportedGuide lists text effects; which effects and how they are set is not documented
Not listed
Stickers
SupportedLive Stickers, per the iMessage guide
Not listed
Formatted text
Not listed
Not listed
Attachments
SupportedPhotos, videos, PDFs and spreadsheets both ways; agents can generate files to send
SupportedAttachments by public URL.
Live Photos
Not listed
Not listed
Rich link previews
Not listed
Not listed
Voice messages
SupportedSend and receive voice memos; inbound memos are transcribed
SupportedTo individuals and groups.
Contact cards
Not listed
Not listed
Polls
Not listed
Not listed
Chat backgrounds
Not listed
Not listed
Location sharing
Not listed
Not listed
iMessage apps
Not listed
Not listed
Live app cards
Not listed
Not listed
Sender name and photo
SupportedBranded contact with your company name and profile image
Not listed
FaceTime calls
Not listed
Not listedInbox video call button is marked coming soon; voice calls need the team to enable.
Delivery status
SupportedGuide lists delivery status; messages carry sent, delivered, read or failed
Supportedsent, delivered, read, SMS_FALLBACK and failed via status webhook.
iMessage availability check
Not listed
SupportedCheck a number, or a whole group's participants, before sending.
Focus and Notify Anyway
Not listed
Not listed
Numbers and delivery
Managed lines
SupportedBland provisions iMessage-capable numbers for Enterprise accounts
SupportedRequest a number and the team provisions it, typically in 3 to 5 business days.
Dedicated numbers
SupportedAgent Phone Plan includes one dedicated US number; Enterprise numbers by request
Supported$100/mo per line on Startups & SMB.
Shared numbers
PartialFree credits call from a shared Bland number; texting needs your own number
Not listed
Bring your own number
PartialYour own Twilio numbers or SIP trunks for voice and SMS; not documented for iMessage
SupportedPair your own Mac and its Apple ID number with the MessageBlue agent.
Line pooling
PartialCustom Dialing picks numbers from a pool for outbound calls only
SupportedAssigns the least-mapped number per contact and remaps contacts if a number is blocked.
SMS fallback
SupportedUses the richest channel the recipient supports and falls back to SMS
SupportedStatus event reports SMS_FALLBACK; not available for group creation.
RCS fallback
Not listedDocs say Bland picks the richest channel; an iMessage to RCS order is not stated
Not listedMarketing pages say SMS or RCS fallback; docs only describe SMS.
Outbound-first messaging
SupportedSend SMS creates or resumes a conversation on any channel
SupportedStart chats with any iMessage-capable number; warns after 5 unanswered messages.
Calls on the iMessage number
Not listed
Not listedInbox voice call button says to contact the team; number used is not stated.
Other channels
SMS
SupportedEnterprise plans and the Agent Phone Plan; US numbers need A2P registration
PartialOnly as fallback; new chats need an iMessage-capable recipient.
RCS
PartialEnterprise only, enabled by your account executive
Not listedMentioned only as a fallback on marketing pages.
WhatsApp
PartialEnterprise only; a channel value on the Messaging API, no setup guide in the docs
Not supportedNot offered
Telegram
Not supportedNot offered
Not supported
Slack
Not supportedNot a messaging channel; Slack is listed only as a tool integration
Not supported
Email
Not supportedNot offered as a messaging channel
Not supported
Phone calls
SupportedCore product: inbound and outbound AI phone calls, plus SIP
Not listedInbox voice call button says to contact the team; call type and number not stated.
Apple Messages for Business
Not listedProduct page says Bland handles Apple Business Messaging registration; docs describe numbers
Not supportedNot offered
Unified channel API
PartialSMS, RCS, WhatsApp and iMessage share the /v1/sms endpoints; calls use a separate API
PartialOne API for iMessage and its SMS fallback only.
Developer tools
REST API
Supported
SupportedOpenAPI 3.1 spec published.
TypeScript SDK
PartialDocs list a Web Agent SDK for browser voice and a TTS library; no messaging SDK
Supportednpm messageblue (0.0.7), generated from the OpenAPI spec.
Python SDK
Not listed
Not supportedDocs say only TypeScript is published today; other languages on request.
Other SDKs
Not listed
Not supported
CLI
Supportedbland-cli on npm
Not listedThe API page mentions a CLI, but none is documented.
Webhooks
SupportedMessage and status webhooks per number or per request, with a channel field
SupportedInbound and status URLs with retries and dead-lettering.
Signed webhooks
SupportedHMAC-SHA256 in X-Webhook-Signature; asymmetric JWT signing on Enterprise
SupportedX-MB-Signature: HMAC-SHA256 over timestamp and raw body.
MCP server
SupportedHosted MCP server; personal agents connected to it can place calls and send texts
PartialDocumentation-only MCP server at docs.messageblue.ai/_mcp/server.
Open source
Not supportedClosed platform
Not listed
Self-hosting
PartialEnterprise: your own VPC, on-premises or air-gapped deployments
SupportedEnterprise plan: your cloud (BYOC), VPC or on-prem
Local testing
SupportedPathway Chat API and Testbed run agent conversations without a phone
PartialBrowser test bench runs the no-code agent without sending an iMessage.
Custom channel providers
PartialBring your own Twilio account or SIP carrier for telephony
Not listed
Event replay
PartialAutomatic webhook retries; resend endpoint for call webhooks; SMS delivery log readable
SupportedFailed and dead-lettered deliveries are kept and can be replayed.
OpenTelemetry
Not listed
Not listed
No-code integrations
SupportedZapier, Make and Pipedream on the integrations page
SupportedZapier, plus a no-code agent builder.
CRM integrations
SupportedHubSpot and Salesforce
SupportedAgent connects to Salesforce, HubSpot and others; HubSpot inbox sync is private beta.
Built for AI agents
Agent framework
SupportedPathways, personas and versioned agents drive voice and every messaging channel
SupportedNo-code agent with model choice, prompt, knowledge, tools, memory and multi-step tasks.
Agent framework integrations
PartialMCP guides for OpenClaw, Poke, Meta Muse and coding agents; no LangChain or Vercel AI SDK
Not listedSite says it works with LangChain and the Vercel AI SDK via webhooks; no official integration.
Streaming replies
Not listed
Not listed
Agent group chats
Not listed
Not listed
Human handoff
SupportedHand a thread to a human and resume the agent, by API or a pathway node
SupportedTeam inbox for manual replies; pause the agent or block it per contact.
Audit logs
PartialEnterprise feature, not yet available for all accounts
SupportedOn the Business and Enterprise plans
Message history API
SupportedList and read conversations with messages and delivery status
SupportedConversation by phone number.
Plans and compliance
Free plan
PartialFree Start plan with credits is for voice; messaging needs Agent Phone Plan or Enterprise
Supported$0 when you bring your own number on your own Mac; every feature included.
Public pricing
PartialVoice plans and SMS rates are public; iMessage, RCS and WhatsApp prices are not
SupportedFree and $100/mo listed; Business and Enterprise are contact sales.
No per-message fees
PartialSMS costs $0.02 per message; the Agent Phone Plan is flat with a 100 texts a day cap
SupportedFlat $100/mo per line.
Uptime SLA
SupportedPricing page lists a 99.9% uptime SLA on every plan
Supported99.9% SLA listed from the $100 plan; the API page says enterprise plans
Isolated infrastructure
PartialEnterprise customers run on their own isolated infrastructure
SupportedEnterprise plan: single-tenant or self-hosted stack
SOC 2 Type II
SupportedSOC 2 Type II, independently audited
PartialEnterprise page claims audited SOC 2 Type II; pricing says SOC 2 ready; no report found.
GDPR
SupportedGDPR compliant, with a DPA in enterprise contracts
Not listed

Checked on each provider's own site and docs on 2026-10-25. “Not listed” means the provider does not mention it.

Pricing

Bland

Voice plans are Start (free, $0.14 a minute), Build ($299 a month) and Scale ($499 a month); SMS is $0.02 per message; the Agent Phone Plan is $29.99 a month for one number; iMessage, RCS and WhatsApp need a custom Enterprise contract.

Pricing model: per-minute voice, per-message SMS, custom Enterprise contracts

Source

MessageBlue

Free when you bring your own number on your own Mac; a dedicated line is $100 a month on Startups & SMB, and Business and Enterprise are contact sales.

Pricing model: flat per line

Source

Which should you choose?

Choose Bland if you need animated text effects, stickers, sender name and photo and shared numbers.

Choose MessageBlue if you need group chats, group management and iMessage availability check.

Frequently asked questions